Lifesaver Shirt
For easyJet
For easyJet
To promote a new easyJet flight to Ibiza you might as well go straight to the point. ︎ Here is a t-shirt that reflects the flash from phones and cameras, tricking it’s sensors/photometer, making images pitch black. ︎ “What happens in Ibiza, stays in Ibiza” is only what you can see in the pictures took at night. ︎ The t-shirt actually works by the way, it was a give-away for clientes buying the first flights Oporto > Ibiza.
︎︎︎ video campaign
T-SHIRT SALVA VIDAS
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︎︎︎ stills